
pfenning Group takes over fulfilment expert H.E.L.P. - Acquisition strengthens co-packing and sales promotion expertise for consumer goods
The pfenning Group is expanding its service portfolio with the strategic acquisition of H.E.L.P. GmbH. The merger, which includes a 100% stake, was completed on 19 July 2023. The pfenning Group has thus secured greater expertise in the optimisation of retail goods for the point of sale.
The contract logistics specialist pfenning is diversifying its services through a strategic acquisition and expanding them to new target sectors. The merger with H.E.L.P. GmbH from Hünfeld in the district of Fulda took place on 19 July 2023. The fulfilment expert specialises in the core areas of co-packing, product finishing and sales promotion and employs around 200 people in total. Founded in 1999, the company optimises the value chain of the consumer goods and retail industry with its specialised services and will continue to develop the existing business areas with and for the pfenning Group.

from left to right: Sebastian Nüchter, Rana Matthias Nag, Pamela Hohmann, Thomas Seiler, Martin Königstein, Prof. Dr Eberhard Kalbfleisch
"By integrating H.E.L.P. GmbH into our group of companies, we are pooling our expertise in sales promotion for retailers and their suppliers, the consumer goods manufacturers. This also applies to the business for our customer Nestlé Germany, which has been working successfully with the H.E.L.P. team since 2005. In September, the company will be nominated for the fourth time by Nestlé Deutschland AG for the Supplier Award for outstanding supplier performance among the ten best," says Rana Matthias Nag, Managing Director of the pfenning Group.
The founder and previous owner Thomas Seiler decided to sell the company to the pfenning Group for personal reasons and will remain active as Key Account Manager in the future. As part of the merger, his long-standing core team has been appointed to the management board. In future, Pamela Hohmann will act as Commercial Managing Director and Sascha Nüchter will take over operational management.
Pamela Hohmann is delighted with the integration and emphasises the positive aspects: "This merger will continue to offer our customers the security of a strong partner who - just like us - is well versed as a service provider in the consumer goods industry and the retail sector, among others, develops services based entirely on customer requirements and guarantees an attractive price-performance ratio.
On its growth path, the pfenning Group has already acquired six more companies since 2021, strengthening its service portfolio in the areas of e-commerce & fulfilment, mobility solutions, fresh produce logistics, personnel services, general cargo transport and private customer logistics.
The pfenning Group now employs 6,900 people in Europe.
About the pfenning Group:
The pfenning Group is a contract logistics service provider with a full-service supply chain offering for German SMEs from the Rhine-Neckar metropolitan region. Managed by the third and fourth generation of the Pfenning family, the company can look back on 90 years of logistics experience and employs 6,900 people at 110 locations in Germany, Poland, Hungary and Sweden. With a fleet of 1,000 lorries and a total storage area of 750,000 m², the company is the strong backbone for its customers' logistics and is ranked 55th out of 60,000 logistics service providers in Germany in the "Top 100 Logistics" study. Since May 2023, the company has been ranked 18th out of 10,000 German SMEs with a total turnover of up to 1 billion euros, according to "Die Deutsche Wirtschaft".
The Heddesheim-based group of companies has continuously expanded its product portfolio. State-of-the-art warehousing and transport solutions are accompanied by a wide range of value-added services, from plant protection and metal construction to property development. The pfenning Group is one of Germany's leading service providers in the nationwide retail supply sector. But other sectors also rely on the expertise of the Heddesheim-based company: several special warehouses have been built and put into operation for the chemical, automotive, FMCG, food and pharmaceutical industries. The company has acquired further expertise through strategic acquisitions in the areas of fashion logistics and e-commerce for consumer and medical technology goods. The company supplies solutions that ensure stable merchandise management cycles, guarantee an excellent price-performance ratio and pave the way for market success.
Five decades of experience form the foundation on which pioneering property projects are realised. With the multicube rhein-neckar, pfenning logistics developed an innovative, multi-award-winning multi-user concept in 2012 that offers space for individual forms of use and sustainable requirements. This success story has been continued with the multicube rheinhessen since 2018. Both logistics centres are among the top 10 industrial buildings in Europe to have been awarded DGNB Platinum. Based on this model, pfenning logistics has been building up to 300,000 m² of qualified warehouse capacity in Germany and Europe since 2022.
For short-term requirements, pfenning logistics offers the nationwide logistics service concept "WAREhouses+". Almost 400,000 m² are available at several locations in Germany, including the transport hubs of Karlsruhe, Düsseldorf and Rhine-Main. The space is managed by pfenning logistics. The concept is aimed at a wide range of industries such as retail, chemicals and automotive, which benefit from specialised logistics services and value-added services.
The pfenning Group's corporate philosophy is based on responsibility, commitment and trust. These values guide the team in its daily business. The focus is on transparency, openness and honesty - so that individual and pragmatic solutions can be developed efficiently and flexibly. The company's continuous growth is supported by qualified and experienced managers who contribute their expertise in key positions on a daily basis.
For further information, please contact Yeliz Kavak-Küstner.
www.pfenning-logistics.com
www.multicube.org
www.lkw-logenplatz.de
Corporate contact pfenning Group:
Yeliz Kavak-Küstner l Head of Corporate Communications & Marketing
Tel.: 06203-9545-530 l Benzstr. 1, 68542 Heddesheim l yeliz.kavak@pfenning-logistics.com
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