Forward-looking concept has proven its worth

LAGERflaeche.de's joint stand at LogiMAT 2014 proved to be a success with exhibitors and visitors alike

LAGERflaeche.de first realised the concept of a joint stand with high-calibre exhibitors at last year's transport logistic trade fair in Munich - with great success and a consistently positive response. This motivated initiator Marc Poßekel to further expand his involvement at LogiMAT 2014 in Stuttgart.

The stand area at LogiMAT was increased to 120 square metres. The joint stand brought together numerous companies in the composition favoured by the organisers of 1/3 contract and transport logistics, 1/3 logistics real estate and 1/3 intralogistics.

"It is important to us that the offers and business models of the exhibitors on the joint stand complement each other, so that the success of the trade fair begins on the stand itself," says Marc Poßekel from LOGvocatus GmbH, based in Meerbusch near Düsseldorf, explaining the philosophy behind the innovative trade fair concept. "We want to provide the exhibitors on the joint stand with optimal conditions for getting to know each other and networking". "This composition of exhibitors means that the stand has far more of the character of a marketplace with the perspective of an "all from a single source" offer than conventional stands," says Marc Poßekel.

The positive response unanimously expressed by exhibitors and visitors clearly proved the initiator, who has many years of experience in logistics as well as in the marketing of logistics services and logistics-related products and services, right.

Success with atmosphere and professional equipment

A large part of the success of LAGERflaeche. de at LogiMAT 2014 was due to the intelligent and stimulating stand equipment with lounge, bar, kitchen, meeting room and reception counter. In a pleasant atmosphere, this ambience provided an excellent setting for an intensive exchange of ideas, relaxed conversations and culinary delights - ideal conditions for creating new business connections and expanding personal networks.

Visitors were consistently positively surprised by the stimulating stand atmosphere, which, as one entrepreneur put it, "combined a high level of expertise, targeted business discussions and excellent catering". "The joint stand of LAGERflaeche.de at LogiMAT 2014 was very well organised in advance. The information about the trade fair appearance as well as the accompanying marketing activities were kept quite lean and to the point. At the trade fair itself, Marc Poßekel and his staff took excellent care of the participating exhibitors. Resource-saving and easy to handle - just right for a medium-sized company like pfenning logistics," says Mrs Yeliz Kavak, Head of Marketing at pfenning logistics.

The use of the meeting room for five people and the extensive marketing options included in the stand hire were also important to the exhibiting companies: e.g. logo presence on the stand, entry in the trade fair calendar, banner for inclusion on their own website and e-mail signature and publication of press releases.

The initiators of the joint stand have already drawn conclusions from its success: "The response from all sides was so clear that we will be significantly expanding our concept once again at transport logistic 2015," announces Marc Poßekel. "We will be present on a much larger scale with an area of 480 square metres (especially at transport logistic 2015)."